UNCSA // What It Takes
Showing “What It Takes” to Be a Great Artist
The University of North Carolina School of the Arts launched the largest fundraising campaign in the school’s history. With “What It Takes” as the centerpiece of the campaign, UNCSA met and exceed its fundraising target of $65,000,000.
The project has won multiple awards, including a Gold Telly Award, a Gold American Advertising Award and a Silver American Advertising Award.
“‘What It Takes’ was an integral part of our campaign marketing strategy from day 1.”
Hannah Callaway, UNCSA Social and Digital Content Producer
“It was important to show the artist’s process and how they achieve greatness while they’re at school. I think they nailed it.”
Claire Machamer, Vice Chancellor for Strategic Communications, UNCSA
Crew
CLIENT: UNCSA
PROD. CO.: MYRIAD MEDIA
PRODUCER: HILLARY SCOTT
DIRECTOR: SPIKE HOBAN
EDIT: DANIEL COOK
CREATIVE STRATEGIST: JEDIDIAH GANT
1ST AD: MELISSA DOUGLAS
DP: KENT WILLARD
1ST AC: GRAY MCCLAMROCK
1ST AC: TREVOR JACKSON
2ND AC + G&E SWING: RYAN SHACKLEFORD
GAFFER: TERRY O’DEEN
GRIP: MATT HEDT
BEST BOY GRIP: CLARK IVERS
BEST BOY ELECTRIC: IAN McCAY
ART DEPT: ASHLEY HUTCHINSON
HMU: MING-YEN HO
AUDIO TECH: TAYLOR PARRIS/JOHN MACHADO
PA: GILLIAN SKIPPER
PA: EMILY BURTON
UNCSA VIDEO TEAM
HANNAH CALLAWAY
CLAIRE MCHAMER
NEIL SOFFER
SETH HALL
