IBM // Watson Talent
A playful metaphor for the age of automated technology.
I basically turned our office space in to an active engineering space.
The biggest mistake I made was failing to design something that picked up ping pong balls off of the floor.
Crew
CLIENT: IBM
PROD. CO.: MYRIAD MEDIA
PRODUCER: SEAN RIDDLE
CREATIVE DIRECTOR: ADAM COHEN
DIRECTOR: SPIKE HOBAN
ART DIRECTION: BRITTAIN PECK
PROD. DESIGN: SPIKE HOBAN
EDIT: SPIKE HOBAN
DP: MAX ZAMPIERI
1ST AC: MELISSA DOUGLAS
Thanks Melissa