IBM // The Force Awakens

Making “The Force” a reality

This video coincided with the highly anticipated release of Star Wars: The Force Awakens and highlighted IBM Cloud’s ability to help developers quickly build applications that power smart objects. Joshua Carr, a lead engineer at IBM, paired a headset that reads brainwaves with code to create a Sphero BB-8 Droid he could control with his mind.

The story was picked up by Business Insider, Quartz, and Yahoo! News resulting in thousands of shares and over 120,000 views on the original video.

“They are doing training across the world and BB-8 is being used universally as an example of ‘this is how it’s done’. It is considered to be one of the best pieces of content created anywhere in the company from all of last year. I want you and the team that worked on this to know that the work is loved and admired in basically all corners of the company.”

Bryan Casey, Program Director - IBM Digital Strategy, Cloud & Cognitive Software

Crew

CLIENT: IBM
PROD. CO.: MYRIAD MEDIA
PRODUCER: MAT HOLLIS
DIRECTOR: SPIKE HOBAN
DP: PHIL BARTHROPP
EDIT: BRENT EDWARDS
ASST. EDITOR: MAX ZAMPIERI
COLOR: MARSHALL ALDERMAN