BASF // Biologicals
1200 yarn stalks. 3500 individual cloth petals. 1152 hand-drilled holes.
That production space took place in an abandoned bank vault. It’s hidden somewhere beneath the streets of downtown Raleigh. Ask Spike about it and maybe he’ll let you in on its secret location.
“There was a great symbiotic relationship between myself, the art director [Brittain Peck], and our ‘mad tinkerer’ Spike. We kept throwing him challenges, and he relished solving each one.”
Adam Cohen, Director
“We went through a whole slew of possible solutions before landing on the one that was just the most obvious.”
Spike Hoban, Production Designer
Crew
CLIENT: BASF
PROD. CO.: MYRIAD MEDIA
PRODUCER: DREW GRIMES
DIRECTOR: ADAM COHEN
ART DIRECTOR: BRITTAIN PECK
PROD. DESIGN: SPIKE HOBAN
EDIT: MEREDITH SCHMIDT
DP: KEITH PAPKE
GRIP: MATT HEDT
PA: NEIL PETERSON
Thanks Neil